About Us

Where Confidence Meets Your True Essence

Our Story

Bon Bon FIT is a multi-branded online boutique curating the best in activewear-to-athleisure — from performance essentials and everyday staples to unique novelty pieces. We created Bon Bon FIT to bring women a carefully selected collection of high-quality, versatile pieces that move seamlessly from the gym to daily life while helping you look and feel your absolute best.

Meet Alexis

With over 15 years in the corporate fashion industry, Alexis offers extensive knowledge of the women’s apparel market and an expert eye for quality and style. Alongside her career, she works as a private personal trainer, blending her passion for fitness and fashion to help women feel confident, bold, and beautiful every day.

Meet Hee Jin (Cindy)

Hee Jin began her career in finance and is now a NYC real estate agent and digital creator. With a deep passion for fitness, wellness, and beauty, she has developed extensive knowledge of Korean beauty methods and self-care practices. She believes in the power of authenticity and self-expression — and through Bon Bon FIT, she inspires women to look and feel their best, inside and out. 

Our Vision

The name Bon Bon carries a special meaning — in Spanish, it’s short for Bonita Bonita, meaning beautiful, and in Korean, Bon (본) translates to essence or true self. These dual meanings perfectly reflect our mission: to create a boutique where women can embrace their true selves, feel beautiful, and express confidence through style. We believe that when you look good, you feel good — and when you feel good authentically, you are empowered. Bon Bon FIT is more than clothing; it’s a lifestyle designed to celebrate femininity, strength, and self-love.